May 2010
4 posts
7 tags
HYPE CAN RUIN YOU
Hype is a weapon which takes skill to wield.
Apple is a master at creating hype, and delivering on it. For an ameteur, hype is a millstone. It sinks a solid idea into mediocrity, as easily as a stone sinks a leaf. I saw this firsthand in two creative pitches recently. Based on my experience, here’s how to ruin something with hype.
STEP 1: OVERHYPE THE CONCEPT
Both pitches started with...
2 tags
A FREE HYPELESS CLASSIC →
Portal is critically regarded as one of the best games of all time.
Find games violent and dumb? Then Portal’s astounding spatial puzzles are as clever as they are gun-free. Love a good shooter? Then you already know that games developed by Value are AAA.
Does it live up to the hype? Rather than hear my verdict, try it for yourself on PC and Mac, free until 24th of May.
What’s the...
7 tags
iPhone: Hypeless Classic
The iPhone is a classic: it delivers on its astronomical levels of hype. And when we’re talking about the most hyped phone of all time, this means it’s a seriously great product. So what exactly are the elements of greatness? In honour of the iPhone’s impending third birthday, let’s look in detail at why we love Apple’s black talkbox.
COMPLETE VISION OF A NEW...
11 tags
Which has More Hype? Aston Martin DBS or Mazda...
One is a cheap, mass-produced sportscar, driven by fat middle-aged people. The other is a hand made, unaffordable supercar driven by James Bond. How can the MX-5 possibly compete on the hype stakes?
Actually, the MX-5’s Hype Resume is pretty impressive:
Best selling sports car of all time
Jeremy Clarkson Review: “Perfect”
“Sports car of the Decade”
Bulletproof...
April 2010
2 posts
5 tags
iPad: Innessential
The iPad is inessential. Inessential like dining at a Michelin star restaurant, when you could eat at McDonald’s. It’s unnecessary, like buying a bottle of vintage wine; cheap table wine gets you just as drunk. It’s not a question of needing an iPad. It’s a question of whether the price justifies the improved experience.
With so much hype flying around the machine, it’s a hard to sort the...
2 tags
